3 Ways to Run an Ads Campaign in Atlanta

Whether you’re a brick and mortar store located in Atlanta or the Atlanta metro region, are offering a service for the Atlanta metropolis, or looking to start advertising your services to the patrons of the city, understanding just how to run an ad campaign effectively can make or break your business.

Below, we are going to review the top 3 ways to run an ads campaign in Atlanta and review the exact steps to take to ensure that your ads are seen by your target audience. Following this guide, your ad campaign will be more focused, reach the intended audience, and lead to a higher return on investment and return on ad spend.

Reasons to Run an Ad Campaign in Atlanta

Running an ad campaign is no easy task and the decision to do so is a pretty monumental one. Unlike SEO, which can lead to organic traffic and a natural flow of users to your site, service, or product, an ad campaign typically requires a minimum budget to be effective and can add up pretty quickly if setup or configured incorrectly.

However, opting to run an ad campaign can be one of the quickest and most effective way to drive users and clients to your site, service, or store. Digital ads are one of the best ways to reach a wider audience and have been shown to have a net positive return on investment, with Google’s pay-per-click (PPC) ads showing an average of $2 in revenue for every $1 spent on advertising.

However, in addition to immediate returns on ad spend and purchases in store, many large and small businesses may decide to run a digital campaign for brand awareness purposes. In advertising, brand awareness refers to the extent to which consumers are familiar with and can recognize a brand. It reflects how well a brand is known and remembered by its target audience, which is crucial because it lays the foundation for customer trust, loyalty, and preference.

Deciding just what you want to achieve from your digital ad campaign is paramount to running a successful campaign.

And, being that you are an Atlanta based business or service, running an ad campaign can be extremely beneficial. The Atlanta market, in particular, can be extremely saturated in certain sectors, niches, and industries. By running a digital ad campaign, you can ensure that your business is seen by your ideal target audience and begin to bring in revenue immediately.

Different Digital Ad Campaigns

As mentioned above, digital advertising is not a linear transaction and there are multiple different forms of digital advertising available to brands, businesses, and brick-and-mortar locations. Understanding the differences, and opting for the one that works best for your business, can help you to ensure a positive return on investment and return on ad spend.

• Search Ads – search ads are ads which appear in response to specific search queries. They typically appear near the top of search engines, such as Google and Bing. These ads are best for capturing demand, driving traffic, and as a source of lead generation.
• Display Ads – display ads are visually driven ads, such as banners, images, and videos, and typically appear on websites or apps. These ads are typically driven for brand awareness or retargeting purposes.
• Social Media Ads – social media ads are typically shown to a user on their social media feed. These ads can consist of text, images, or video and typically try to mimic the feel of the platform. The most popular platforms for social media ads include Facebook, Instagram, TikTok, and LinkedIn.
• Video Ads – video ads are one of the most popular forms of digital advertisements and typically include a short video clip that promotes a product, service, or brand. These video clips are often engaging and are perfect to run on YouTube or TikTok.
• Shopping Ads – shopping ads are a popular choice for brands looking to showcase a product. Best used for e-commerce businesses, the most popular shopping ads can be found on Amazon, Google Shopping, and Facebook Shops.
• Influencer Marketing – influencer marketing is a relatively newer ad format. They are best used for reaching a niche audience and are used to build trust and gain credibility. Many brands will partner with influencers on Instagram, TikTok, and YouTube for their campaigns.

Running an advertising campaign in the Atlanta metro region can be an effective way to market your brand, service, or storefront. Below, we will review some of the best ways to run an ad campaign for your Atlanta based business.

Leverage Google Ads with Local Keywords

Use Google Ads to target local searches related to your business. Focus on geo-targeting by selecting specific neighborhoods, ZIP codes, or the entire Atlanta metro area.

In addition, be sure to implement local-specific keywords such as “best coffee shop in Dunwoody” or “affordable HVAC repair in Alpharetta”.

You should also be sure to create location extensions in your ads to showcase your business address, hours, and a map link to attract foot traffic.

You can create a Google AdWords campaign here.

Run Geo-Targeted Facebook and Instagram Ads

Both Facebook and Instagram allow you to run ads aimed specifically at people in Atlanta or even within a few miles of your storefront. You should use local hashtags like #AtlantaBusiness or #ATLentrepreneur to reach your target audience. and include video content to highlight what makes your business unique.

You can run both Facebook and Instagram ads here.

Utilize Atlanta-Based Influencers

Atlanta has no shortage of influencers. Be sure to partner with local influencers who have a strong presence in the Atlanta area. They can promote your product or service to their followers, giving you a local boost. In addition, consider running a giveaway or contest with local influencer to increase engagement and visibility in the Atlanta market.

You can find influencers in the Atlanta area here.

Digital advertising can be one of the best ways to reach new users and scale your business. If you’re looking for additional help or assistance, feel free to reach out to us using the form below.